by Site Admin | Jul 15, 2014 | Blog
Step one: you made some darn good beer. But here is the kicker: that (relatively speaking) was the easy part. Beer is your passion, which is why of course you started a brewery. But what do you call it? Naming your brewery and your beer is a vital part of your...
by Site Admin | Apr 24, 2014 | Blog
In part I of our trademark series, we went through the steps that go into choosing the perfect (and trademarkable) name for your brand. Now it is time to make sure that brand is wholly your own. The history of trademarks after all is the ability to...
by Site Admin | Mar 11, 2014 | Blog
Naming your brewery and your beer is a vital part of any business because those names are how your customers find you, recommend you to their buddies and rave about you online. That name is how you develop a following and a customer base that sustains the dream that...
by Site Admin | May 23, 2013 | Blog
I find that a lot of people are relatively unclear as to what actually gives you rights in a trademark. I’ve seen quite a few stories in the news where people thought that registering their business with their state would protect their name. People who thought...
