Helping small craft breweries trademark their names or products is a big chunk of Candace Moon’s business. She said the friendly craft beer culture often helps with mediation efforts when conflicts over trademarks come up. Things haven’t gone as smoothly, though, as she fights for her own trademark.
When Candace Moon decided to start her own law practice, she knew exactly what type of clients she wanted to attract. She was a law school grad who’d quickly become disillusioned by the field. So instead of getting a job she hated at a law firm, she bartended at Hamilton’s Tavern in South Park. It was those late nights behind a bar that eventually inspired a beer-shaped lightbulb to go off in her head.
“I just kind of had this idea,” she said. “I know all these brewers. I don’t know any beer lawyers. I’ll be a beer lawyer, and specifically craft beer because that was the industry I was familiar with.”
When she opened up shop in 2009, she started calling herself “the craft beer attorney.” She picked up her first client after giving a talk about trademarks at a California Craft Brewers Association meeting and things snowballed from there, dovetailing with the craft beer industry’s boom.
“I thought what I was doing was fairly – I don’t want to say revolutionary because that’s a strong word –but certainly a bit unique,” she said. “But to some extent I had no idea my practice would grow the way that it has. I literally thought I would work out of my house – that it would just be me and I’d help a bunch of small breweries. … I had no idea that craft was going to grow the way it has.”
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